MOOSEJAW

ASSOCIATE GRAPHIC DESIGNER

My time with Moosejaw was indeed madness, and I did love it.

A day-to-day workload could include designing marketing promotions for the website, wearing Yetti hands to help with our videos, communicating with brands, concept brainstorming meetings, and being included with the most incredible team. I was given the opportunity not to just be a graphic designer but to expand my horizons.


EMAIL MARKETING

This was one of our daily, and weekly tasks on the design team. Working on co-op pieces for brands to effectively showcase a product on our emails and/or website. The pieces also included a “madness line”, which was a Moosejaw touch at the bottom of promotion where the designers took copy into their own hands. I was also lucky enough to be one of the lead designers on the sister site Mountain Steals.



BRAND DESIGN & MOOSEJAW STORE

Occasionally the designers were asked to create new designs for MJ brand products. A few of my designs are shown below. We also made promotional pieces for sales we were having, as well as printed posters, stickers and other various MJ brand store pieces.



STUDIO & PHOTOSHOOTS

I was lucky enough to be included in traveling with the photo team and our creative director out to photoshoots for our seasonal lines. Every so often, I also participated in studio shoots where I would wear funny costumes, pose in MJ brand wear, or just assist the photographers.

Photo credits: https://karliehoffman.com


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Senior Thesis (UX Design and Brand Identity)